Hansel & Gretel
Project
Hi there,
Apologies, but for the best experience, please view on a Larger Screen, or Continue to Browse
Hansel & Gretel Experiential Experience
Hansel & Gretel Experiential Experience
"Some things aren't as sweet as they appear"
"Some things aren't as sweet as they appear"
The Ask
The Ask
Create an immersive and interactive experience that captivates our key audience and breathes new life into the timeless tale of Hansel & Gretel.
Launch a dynamic promotional campaign that generates buzz and excitement, leveraging shareable content to maximize virality
Create an immersive and interactive experience that captivates our key audience and breathes new life into the timeless tale of Hansel & Gretel.
Launch a dynamic promotional campaign that generates buzz and excitement, leveraging shareable content to maximize virality
Our Main Idea
Our Main Idea
An XR experience that immerses the Audience by Inviting them to step into the world of Hansel & Gretel at the heart of NYC
Grand Central Park
An XR experience that immerses the Audience by Inviting them to step into the world of Hansel & Gretel at the heart of NYC
Grand Central Park
The Story
The Story
Market & Audience
Market & Audience
Market & Audience
Demographics and Research upon Data centered around the NYC Metropolitan area, focusing on their interest and our Engagement Strategy
Demographics and Research upon Data centered around the NYC Metropolitan area, focusing on their interest and our Engagement Strategy
Demographics and Research upon Data centered around the NYC Metropolitan area, focusing on their interest and our Engagement Strategy
Pre-Event
Pre-Event
Pre-Event
Capitalizing on resources through strategic insight to maximize exposure to build momentum & anticipation. Strategies include Social First-specific UGC (User-Generated Content), influencer sponsorship, and Mass Marketing Initiatives covering the Greater NYC Area.
Capitalizing on resources through strategic insight to maximize exposure to build momentum & anticipation. Strategies include Social First-specific UGC (User-Generated Content), influencer sponsorship, and Mass Marketing Initiatives covering the Greater NYC Area.
Capitalizing on resources through strategic insight to maximize exposure to build momentum & anticipation. Strategies include Social First-specific UGC (User-Generated Content), influencer sponsorship, and Mass Marketing Initiatives covering the Greater NYC Area.
Event
Event
Event
Multi-Phased Experience, built to captivate on XR.
Staggered into 10-min Pilot Groups for Optimal User Traffic, all within A Pink, Light-Weight Temporary Installation 50% larger than a football field, with a pitch black inside, running 18 hours for 5 days
Is it Sweet Inside?
Multi-Phased Experience, built to captivate on XR.
Staggered into 10-min Pilot Groups for Optimal User Traffic, all within A Pink, Light-Weight Temporary Installation 50% larger than a football field, with a pitch black inside, running 18 hours for 5 days
Is it Sweet Inside?
Multi-Phased Experience, built to captivate on XR.
Staggered into 10-min Pilot Groups for Optimal User Traffic, all within A Pink, Light-Weight Temporary Installation 50% larger than a football field, with a pitch black inside, running 18 hours for 5 days
Is it Sweet Inside?
Post-Event
Post-Event
Post-Event
The Third Place Social Gathering Spot
With the fast-paced society of our World, especially in NYC; oftentimes, we don't have a place to socialize between our Work and Homes. This Event will leverage this fact of surviving the experience and turn the ending into a space dedicated to mingling and socializing.
Who doesn't like to yap after such an experience?
The Third Place Social Gathering Spot
With the fast-paced society of our World, especially in NYC; oftentimes, we don't have a place to socialize between our Work and Homes. This Event will leverage this fact of surviving the experience and turn the ending into a space dedicated to mingling and socializing.
Who doesn't like to yap after such an experience?
The Third Place Social Gathering Spot
With the fast-paced society of our World, especially in NYC; oftentimes, we don't have a place to socialize between our Work and Homes. This Event will leverage this fact of surviving the experience and turn the ending into a space dedicated to mingling and socializing.
Who doesn't like to yap after such an experience?
Launch Campaign
Launch Campaign
Launch Campaign
We want visitors to have a memorable, frightening twist, and nostalgic Hansel and Gretel experience
Are You Ready to Experience it?
We want visitors to have a memorable, frightening twist, and nostalgic Hansel and Gretel experience
Are You Ready to Experience it?
We want visitors to have a memorable, frightening twist, and nostalgic Hansel and Gretel experience
Are You Ready to Experience it?
The End
The End
The End
This Project was made possible with my Group Members: Justin Song & Priyanshi Garg
In conjunction with the Lead of Professor Josh Horowitz and the final judge - Annatruus Bakker, Production @ Netflix
This Project was made possible with my Group Members: Justin Song & Priyanshi Garg
In conjunction with the Lead of Professor Josh Horowitz and the final judge - Annatruus Bakker, Production @ Netflix
This Project was made possible with my Group Members: Justin Song & Priyanshi Garg
In conjunction with the Lead of Professor Josh Horowitz and the final judge - Annatruus Bakker, Production @ Netflix
Reflection
Reflection
Reflection
This Netflix experiential event proposal was my first concept design project, where working with both macro and micro perspectives taught me the nuances of planning from start to finish, a 4-week process.
Collaborating with my teammates was incredibly valuable, as our ideation and planning went through multiple iterations, leading to significant successes. I explored the intricacies of event arrangement, ROI and KPI-driven design thinking, and market analysis, alongside launch strategies.
This project pushed me to learn new technologies like mist-based projections and create mock-ups using Unity and After Effects, including a trailer. As both Experiential and Visual Designer, the project earned significant praise, including recognition from Annatruus Bakker.
This Netflix experiential event proposal was my first concept design project, where working with both macro and micro perspectives taught me the nuances of planning from start to finish, a 4-week process.
Collaborating with my teammates was incredibly valuable, as our ideation and planning went through multiple iterations, leading to significant successes. I explored the intricacies of event arrangement, ROI and KPI-driven design thinking, and market analysis, alongside launch strategies.
This project pushed me to learn new technologies like mist-based projections and create mock-ups using Unity and After Effects, including a trailer. As both Experiential and Visual Designer, the project earned significant praise, including recognition from Annatruus Bakker.
This Netflix experiential event proposal was my first concept design project, where working with both macro and micro perspectives taught me the nuances of planning from start to finish, a 4-week process.
Collaborating with my teammates was incredibly valuable, as our ideation and planning went through multiple iterations, leading to significant successes. I explored the intricacies of event arrangement, ROI and KPI-driven design thinking, and market analysis, alongside launch strategies.
This project pushed me to learn new technologies like mist-based projections and create mock-ups using Unity and After Effects, including a trailer. As both Experiential and Visual Designer, the project earned significant praise, including recognition from Annatruus Bakker.
