Young Adults
Target Audience
Preferences
Engagement
Strategy
Unique and Novel Experiences:
Involving interactivity and innovation
Unique and Novel Experiences:
Involving interactivity and innovation
Immersive experience facilitated through interactive elements and AR technology
Immersive experience facilitated through interactive elements and AR technology
Social Engagement: Connect with others through shared activities or casual interactions.
Social Engagement: Connect with others through shared activities or casual interactions.
Group effort to escape the horrors of the experience along with post event activities create opportunities for social engagement.
Group effort to escape the horrors of the experience along with post event activities create opportunities for social engagement.
Photo-Worthy Events: Aesthetically pleasing settings that are "Instagrammable"
Photo-Worthy Events: Aesthetically pleasing settings that are "Instagrammable"
Several interactive photo spots throughout the experience
Several interactive photo spots throughout the experience
Fantasy Lovers
Secondary Audience
Preferences
Engagement
Strategy
World Exploration a Richly detailed worlds that invite them to uncover secrets
World Exploration a Richly detailed worlds that invite them to uncover secrets
Uncover the secret paths to escape the mysteries of Central Park
Uncover the secret paths to escape the mysteries of Central Park
Fantasy Tropes
Classic elements like magical creatures
Fantasy Tropes
Classic elements like magical creatures
Elements from the story-
The witch, candy house, forest creatures
Elements from the story-
The witch, candy house, forest creatures
Community Interaction
Social environments to share experiences
Community Interaction
Social environments to share experiences
Post event activities for major collaboration and shareability.
Post event activities for major collaboration and shareability.
Horror Fans
Fandom Audience
Preferences
Engagement
Strategy
Engaging Narratives
Unexpected twists and dark humor
Engaging Narratives
Unexpected twists and dark humor
Chilling elements from Hansel and Gretel, based on deception and survival
Chilling elements from Hansel and Gretel, based on deception and survival
Immersive Environments
Dark forests, haunted houses, or eerie landscapes
Immersive Environments
Dark forests, haunted houses, or eerie landscapes
Atmospheric Setup, Central Park as a deadly forest
Atmospheric Setup, Central Park as a deadly forest
Interactive Scares
Hands-on experiences where they can interact with the narrative
Interactive Scares
Hands-on experiences where they can interact with the narrative
Hands on interaction with fire to defeat the witch
Hands on interaction with fire to defeat the witch
Back to Story