FaceMOJI
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What is FaceMOJI?
What is FaceMOJI?
In Partnership with UXA x FaceMoji
In Partnership with UXA x FaceMoji
Content Generation
Customization
Customization
Content Generation
Image
Generation
Image
Generation
What is FaceMOJI?
In Partnership with UXA x FaceMoji
Content Generation
Image
Generation
Customization
Flip
Flip
Flip
Flip
The Ask
The Ask
The Ask
Implications…
Implications…
Implications…
Together, this approach comprehensively addresses key usability challenges identified through real-life user analysis
Applying both the uncertainty model and Nielsen’s usability evaluation model to uncover and resolve potential issues.
Coverage
The Approach
Macro Testing
— Conducted "Think Aloud" testing with 20 users through 30-minute interview sessions.
Micro Testing
— Performed in-depth usability testing within the team over the course of a month, focusing on intrapersonal insights.
User Experience Research (Background)
— Explored the preferences and biases of Gen Z users to inform design decisions.
GenZ Demographic Study (Background)
— Analyzed societal trends from an ethnographic perspective to understand Gen Z's unique characteristics.
80%
92%
of all Usability Issues Covered
Demographic Alignment
Finalist
Round
Project
Brief
September
Macro
Testing
Micro
Testing
Preliminary Round
Development CheckPoint
Ideation
Period
Intermediate
Transition
Finalist
Round
Project
Brief
Macro
Testing
Micro
Testing
Preliminary
Round
Development
CheckPoint
Ideation
Period
Intermediate
Transition
80%
92%
of all Usability Issues Covered
Demographic Alignment
The Approach
Macro Testing
— Conducted "Think Aloud" testing with 20 users through 30-minute interview sessions.
Micro Testing
— Performed in-depth usability testing within the team over the course of a month, focusing on intrapersonal insights.
User Experience Research (Background)
— Explored the preferences and biases of Gen Z users to inform design decisions.
GenZ Demographic Study (Background)
— Analyzed societal trends from an ethnographic perspective to understand Gen Z's unique characteristics.
Together, this approach comprehensively addresses key usability challenges identified through real-life user analysis
Applying both the uncertainty model and Nielsen’s usability evaluation model to uncover and resolve potential issues.
Coverage
Together, this approach comprehensively addresses key usability challenges identified through real-life user analysis
Applying both the uncertainty model and Nielsen’s usability evaluation model to uncover and resolve potential issues.
Coverage
80%
92%
of all Usability Issues Covered
Demographic Alignment
The Approach
Macro Testing
— Conducted "Think Aloud" testing with 20 users through 30-minute interview sessions.
Micro Testing
— Performed in-depth usability testing within the team over the course of a month, focusing on intrapersonal insights.
User Experience Research (Background)
— Explored the preferences and biases of Gen Z users to inform design decisions.
GenZ Demographic Study (Background)
— Analyzed societal trends from an ethnographic perspective to understand Gen Z's unique characteristics.
Finalist
Round
Project
Brief
Macro
Testing
Micro
Testing
Preliminary
Round
Development
CheckPoint
Ideation
Period
Intermediate
Transition
Inflection
Point
Steep
Learning
Curve
User
Retention
Rate
Typical Fall-Off Zone
FaceMoji
Offerrings
Time
Attribution Analysis
GenZ users expressed a strong desire for control, often linked to the ability to customize.
However, the app's rigid functionality limited their ability to fully express preferences. Despite initially accepting the steep learning curve, retention dropped due to several factors:
—Disconnect of the keyboard and app
—Feature overload
—Lack of clear, customizable options
While marketed as a strength, customization fell short of users' expectations for control.
Examination
Macro / Micro Analysis
Inflection
Point
Steep
Learning
Curve
User
Retention
Rate
Typical Fall-Off Zone
FaceMoji
Offerrings
Time
Attribution Analysis
GenZ users expressed a strong desire for control, often linked to the ability to customize.
However, the app's rigid functionality limited their ability to fully express preferences. Despite initially accepting the steep learning curve, retention dropped due to several factors:
—Disconnect of the keyboard and app
—Feature overload
—Lack of clear, customizable options
While marketed as a strength, customization fell short of users' expectations for control.
Examination
Macro / Micro Analysis
Examination
GenZ users expressed a strong desire for control, often linked to the ability to customize.
However, the app's rigid functionality limited their ability to fully express preferences. Despite initially accepting the steep learning curve, retention dropped due to several factors:
—Disconnect of the keyboard and app
—Feature overload
—Lack of clear, customizable options
While marketed as a strength, customization fell short of users' expectations for control.
Macro / Micro Analysis
Attribution Analysis
Time
FaceMoji
Offerrings
Typical Fall-Off Zone
User
Retention
Rate
Steep
Learning
Curve
Inflection
Point
Macro / Micro Analysis
Inflection
Point
Progressive
Learning
Curve
User
Retention
Rate
Area of Improvement
FaceMoji
Offerrings
Time
Attribution Analysis
Advantages:
Leveraged customization through features like memes, text art, and AI generation, while maintaining a trendy appeal
Drawbacks:
Faced issues with lack of continuity, a steep learning curve, information overload, and a narrow target demographic
To address these issues, we focused on features to simplify the learning curve, encouraging users to explore FaceMOJI naturally.
Examination
Background UXR Analysis
We found that GenZ underutilizes the app's features due to a focus on visuals over functionality in the user experience.
Inflection
Point
Progressive
Learning
Curve
User
Retention
Rate
Area of
Improvement
FaceMoji
Offerrings
Time
We found that GenZ underutilizes the app's features due to a focus on visuals over functionality in the user experience.
Background UXR Analysis
Attribution Analysis
Advantages:
Leveraged customization through features like memes, text art, and AI generation, while maintaining a trendy appeal
Drawbacks:
Faced issues with lack of continuity, a steep learning curve, information overload, and a narrow target demographic
To address these issues, we focused on features to simplify the learning curve, encouraging users to explore FaceMOJI naturally.
Examination
Inflection
Point
Area of
Improvement
FaceMoji
Offerrings
Time
Background UXR Analysis
Attribution Analysis
We found that GenZ underutilizes the app's features due to a focus on visuals over functionality in the user experience.
Progressive
Learning
Curve
User
Retention
Rate
Advantages:
Leveraged customization through features like memes, text art, and AI generation, while maintaining a trendy appeal
Drawbacks:
Faced issues with lack of continuity, a steep learning curve, information overload, and a narrow target demographic
To address these issues, we focused on features to simplify the learning curve, encouraging users to explore FaceMOJI naturally.
Examination
Reframing + Redirection
Reframing + Redirection
Reframing + Redirection
Gen Z Daily Communications
Daily Life
Posting
Content Sharing
Chatting
FaceMOJI is unable to engage in this area due to concerns regarding intrusiveness and violations of privacy policy
FaceMOJI's current agenda focuses on enhancing user experience through its integrated keyboard functionality
Leverage widespread sharing on social media platforms like Instagram, XHS, and TikTok to connect users with their friends + followers
Gen Z Daily Communications
Daily Life
Posting
Content
Sharing
Chatting
FaceMOJI is unable to engage in this area due to concerns regarding intrusiveness and violations of privacy policy
FaceMOJI's current agenda focuses on enhancing user experience through its integrated keyboard functionality
Leverage widespread sharing on social media platforms like Instagram, XHS, and TikTok to connect users with their friends + followers
FaceMOJI has a Strong Foundation and Potential in Personalized Content Fields
FaceMOJI has a Strong Foundation and Potential in Personalized Content Fields
Different Social Media, Different Styles
Hard to Create Multi-Platform Content
Different Social Media, Different Styles
Hard to Create Multi-Platform Content
Creativity,
Flexibility, Customization, Personalization, Control
Creativity,
Flexibility, Customization, Personalization, Control
Needs
Needs
Obstacle
Obstacle
Opportunity
Opportunity
Reframing + Redirection
Gen Z Daily Communications
Daily Life
Posting
Content
Sharing
Chatting
FaceMOJI is unable to engage in this area due to concerns regarding intrusiveness and violations of privacy policy
FaceMOJI's current agenda focuses on enhancing user experience through its integrated keyboard functionality
Leverage widespread sharing on social media platforms like Instagram, XHS, and TikTok to connect users with their friends + followers
FaceMOJI has a Strong Foundation and Potential in Personalized Content Fields
Different Social Media, Different Styles
Hard to Create Multi-Platform Content
Creativity,
Flexibility, Customization, Personalization, Control
Needs
Obstacle
Opportunity
Interaction Webbing
+
Solution Development
Interaction Webbing
+
Solution Development
Interaction Webbing
+
Solution Development
Click on the Images to Expand
Information Architecture + User Experience Journey
LoFi Wireframes
LoFi Wireframes
LoFi Wireframes
Process Work
Process Work
Process Work
Click on the Images to Expand
Click on the Images to Expand
Information Architecture + User Experience Journey
Information Architecture + User Experience Journey
Enter
Creator
Enter
Creator
AI
Generate
AI
Generate
Designed
Templates
Designed
Templates
Different
Themes
Different
Themes
Curating Collage
Curating Collage
Platform
Integration
Platform
Integration
Final Product
Final Product
This innovative feature functions as a content canvas creator, marked by seamless AI integration, exceptional customizability, and user-friendly simplicity.
It leverages identifiable user metrics to address pain points, within GenZ users to then recalibrate towards an intermediate ground on social media.
By integrating the FaceMOJI keyboard into their digital ecosystem, we provide an accessible and cohesive user experience that fosters natural development with it.
This strategic approach not only meets current user needs but also positions FaceMOJI for future growth and adaptability, catering effectively to the evolving preferences of Gen Z.
This innovative feature functions as a content canvas creator, marked by seamless AI integration, exceptional customizability, and user-friendly simplicity.
It leverages identifiable user metrics to address pain points, within GenZ users to then recalibrate towards an intermediate ground on social media.
By integrating the FaceMOJI keyboard into their digital ecosystem, we provide an accessible and cohesive user experience that fosters natural development with it.
This strategic approach not only meets current user needs but also positions FaceMOJI for future growth and adaptability, catering effectively to the evolving preferences of GenZ.
Final Product
This innovative feature functions as a content canvas creator, marked by seamless AI integration, exceptional customizability, and user-friendly simplicity.
It leverages identifiable user metrics to address pain points, within GenZ users to then recalibrate towards an intermediate ground on social media.
By integrating the FaceMOJI keyboard into their digital ecosystem, we provide an accessible and cohesive user experience that fosters natural development with it.
This strategic approach not only meets current user needs but also positions FaceMOJI for future growth and adaptability, catering effectively to the evolving preferences of GenZ.
Enter
Creator
AI
Generate
Designed
Templates
Different
Themes
Curating
Collage
Platform
Integration
Participating as a finalist in the FaceMoji Case Study Competition was a memorable and transformative experience. As Team Coordinator, Lead Concept Artist, and UX Information Architect, I led our team in developing innovative features for FaceMoji, a keyboard app focused on AI-driven customization. Using Figma for hi-fi mockups, we enhanced Gen Z’s communication by prioritizing customization, social media engagement, and streamlined sharing.
However, the journey wasn’t without its challenges. Leading a team and collaborating with a client for the first time tested my ability to manage expectations, foster clear communication, and keep the project aligned with the brand's vision. Balancing creativity with feasibility was a key lesson, but by drawing from research, user feedback, and collaborative effort, we created something both practical and exciting.
This project taught me the true power of teamwork. Working closely with a talented group of individuals showed me how diverse perspectives and collaborative energy can lead to impactful design solutions. It was a rewarding process that strengthened my understanding of how research, design, and teamwork come together to create something truly valuable.
Participating as a finalist in the FaceMoji Case Study Competition was a memorable and transformative experience. As Team Coordinator, Lead Concept Artist, and UX Information Architect, I led our team in developing innovative features for FaceMoji, a keyboard app focused on AI-driven customization. Using Figma for hi-fi mockups, we enhanced Gen Z’s communication by prioritizing customization, social media engagement, and streamlined sharing.
However, the journey wasn’t without its challenges. Leading a team and collaborating with a client for the first time tested my ability to manage expectations, foster clear communication, and keep the project aligned with the brand's vision. Balancing creativity with feasibility was a key lesson, but by drawing from research, user feedback, and collaborative effort, we created something both practical and exciting.
This project taught me the true power of teamwork. Working closely with a talented group of individuals showed me how diverse perspectives and collaborative energy can lead to impactful design solutions. It was a rewarding process that strengthened my understanding of how research, design, and teamwork come together to create something truly valuable.
Participating as a finalist in the FaceMoji Case Study Competition was a memorable and transformative experience. As Team Coordinator, Lead Concept Artist, and UX Information Architect, I led our team in developing innovative features for FaceMoji, a keyboard app focused on AI-driven customization. Using Figma for hi-fi mockups, we enhanced Gen Z’s communication by prioritizing customization, social media engagement, and streamlined sharing.
However, the journey wasn’t without its challenges. Leading a team and collaborating with a client for the first time tested my ability to manage expectations, foster clear communication, and keep the project aligned with the brand's vision. Balancing creativity with feasibility was a key lesson, but by drawing from research, user feedback, and collaborative effort, we created something both practical and exciting.
This project taught me the true power of teamwork. Working closely with a talented group of individuals showed me how diverse perspectives and collaborative energy can lead to impactful design solutions. It was a rewarding process that strengthened my understanding of how research, design, and teamwork come together to create something truly valuable.
Reflection
Reflection
Reflection
