Back to Story
Main Event:
Phases & Details
Main Event:
Phases & Details
Back to Story
Main Event:
Phases & Details
Back to Story
Start time: 9 am
Closing time: 1 am (+1 Day)
Ticket price: $30
Each round of the experience will last for approximately 20-25 mins → 20 people in one batch
—A new batch starts the experience every 10 mins
Approx. → 1920 people every day
Total 9600 people in 5 days
Start time: 9 am
Closing time: 1 am (+1 Day)
Ticket price: $30
Each round of the experience will last for approximately 20-25 mins → 20 people in one batch
—A new batch starts the experience every 10 mins
Approx. → 1920 people every day
Total 9600 people in 5 days
Event
Rundown
Metrics
Event
Rundown
Metrics
Timeline Navigation Bar
Timeline Navigation Bar
Reference for the Event Narrative
Reference for the Event Narrative
Breakdown
Breakdown
Entrance + Primary Structure
Entrance + Primary Structure
Entrance + Primary Structure
An auxiliary entrance atop the main structure connects a natural path in Grand Central Park to the core installation, building anticipation and excitement as guests gather, sensing the magic and thrill before discovering the reality inside.
As the Visitors then approach into the primary Structure, inspired by Do Ho Suh. The structure's colorful fabric evokes a happy, pleasant vibe from the outside, subtly hinting at our creative platform—reminding guests that not everything is as sweet as it seems
The scaffolded structure forms the foundation beneath the vibrant fabric and blackout curtains, which creates a seamless dual-layer effect. It encloses part of Grand Central Park’s forest, evoking a dark, realistic Hunger Games simulation within. Lightweight, transportable materials make it ideal for temporary installation, with core beams of stacked scaffolding pillars reinforcing key load-bearing areas for stability.
An auxiliary entrance atop the main structure connects a natural path in Grand Central Park to the core installation, building anticipation and excitement as guests gather, sensing the magic and thrill before discovering the reality inside.
As the Visitors then approach into the primary Structure, inspired by Do Ho Suh. The structure's colorful fabric evokes a happy, pleasant vibe from the outside, subtly hinting at our creative platform—reminding guests that not everything is as sweet as it seems
The scaffolded structure forms the foundation beneath the vibrant fabric and blackout curtains, which creates a seamless dual-layer effect. It encloses part of Grand Central Park’s forest, evoking a dark, realistic Hunger Games simulation within. Lightweight, transportable materials make it ideal for temporary installation, with core beams of stacked scaffolding pillars reinforcing key load-bearing areas for stability.
An auxiliary entrance atop the main structure connects a natural path in Grand Central Park to the core installation, building anticipation and excitement as guests gather, sensing the magic and thrill before discovering the reality inside.
As the Visitors then approach into the primary Structure, inspired by Do Ho Suh. The structure's colorful fabric evokes a happy, pleasant vibe from the outside, subtly hinting at our creative platform—reminding guests that not everything is as sweet as it seems
The scaffolded structure forms the foundation beneath the vibrant fabric and blackout curtains, which creates a seamless dual-layer effect. It encloses part of Grand Central Park’s forest, evoking a dark, realistic Hunger Games simulation within. Lightweight, transportable materials make it ideal for temporary installation, with core beams of stacked scaffolding pillars reinforcing key load-bearing areas for stability.
Phase 1 : Set the Tone
Phase 1 : Set the Tone
Phase 1 : Set the Tone
The experience begins in a dark, empty room, building suspense and anticipation. Projections on curtain walls show a somber, intense movie snippet, accompanied by eerie sound effects and dark smoke to heighten tension. Guests are immersed in the story from Hansel and Gretel’s perspective, emotionally preparing for the upcoming challenge.
The experience begins in a dark, empty room, building suspense and anticipation. Projections on curtain walls show a somber, intense movie snippet, accompanied by eerie sound effects and dark smoke to heighten tension. Guests are immersed in the story from Hansel and Gretel’s perspective, emotionally preparing for the upcoming challenge.
The experience begins in a dark, empty room, building suspense and anticipation. Projections on curtain walls show a somber, intense movie snippet, accompanied by eerie sound effects and dark smoke to heighten tension. Guests are immersed in the story from Hansel and Gretel’s perspective, emotionally preparing for the upcoming challenge.
Phase 2 : Navigation
Phase 2 : Navigation
Phase 2 : Navigation
Guests are guided to the next phase by a trail of light projected onto real trees in Central Park. Ambient whispers, footsteps, and creature noises create a sense of being lost and disoriented. As they navigate the eerie forest, mirrors serve as "portals" into the fairy tale world, offering a photo moment. The experience heightens the Hansel and Gretel’s perspective, unsettling what could be real and fake. Forcing them to fight and run through the forest as they attempt to escape the horros that chases behind them.
Guests are guided to the next phase by a trail of light projected onto real trees in Central Park. Ambient whispers, footsteps, and creature noises create a sense of being lost and disoriented. As they navigate the eerie forest, mirrors serve as "portals" into the fairy tale world, offering a photo moment. The experience heightens the Hansel and Gretel’s perspective, unsettling what could be real and fake. Forcing them to fight and run through the forest as they attempt to escape the horros that chases behind them.
Guests are guided to the next phase by a trail of light projected onto real trees in Central Park. Ambient whispers, footsteps, and creature noises create a sense of being lost and disoriented. As they navigate the eerie forest, mirrors serve as "portals" into the fairy tale world, offering a photo moment. The experience heightens the Hansel and Gretel’s perspective, unsettling what could be real and fake. Forcing them to fight and run through the forest as they attempt to escape the horros that chases behind them.
Phase 3 : The Witch Encounter
Phase 3 : The Witch Encounter
Phase 3 : The Witch Encounter
After escaping the forest, participants enter the "witch’s house," where a terrifying 3D projection of the witch appears on the ceiling, advancing toward them. The lighting intensifies, and the soundscape becomes ominous, heightening tension and fear. As attention shifts, fire emerges from a central pot, with the floor glowing red from fireballs beneath them. The fire follows their movements, prompting participants to work together to figure out how to control it.
After escaping the forest, participants enter the "witch’s house," where a terrifying 3D projection of the witch appears on the ceiling, advancing toward them. The lighting intensifies, and the soundscape becomes ominous, heightening tension and fear. As attention shifts, fire emerges from a central pot, with the floor glowing red from fireballs beneath them. The fire follows their movements, prompting participants to work together to figure out how to control it.
After escaping the forest, participants enter the "witch’s house," where a terrifying 3D projection of the witch appears on the ceiling, advancing toward them. The lighting intensifies, and the soundscape becomes ominous, heightening tension and fear. As attention shifts, fire emerges from a central pot, with the floor glowing red from fireballs beneath them. The fire follows their movements, prompting participants to work together to figure out how to control it.
Phase 4 : Defeat the Witch
Phase 4 : Defeat the Witch
Phase 4 : Defeat the Witch
Participants will find out how to control the fire through natural gestures and movements, encouraging them to interact further. A hand-swinging motion directs the fire toward the ceiling to strike the witch, leading to an engaging battle where guests work together to defeat her. A dramatic projection shows the witch engulfed in flames as the room heats up, with smoke and the scent of burning intensifying the experience.
Participants will find out how to control the fire through natural gestures and movements, encouraging them to interact further. A hand-swinging motion directs the fire toward the ceiling to strike the witch, leading to an engaging battle where guests work together to defeat her. A dramatic projection shows the witch engulfed in flames as the room heats up, with smoke and the scent of burning intensifying the experience.
Participants will find out how to control the fire through natural gestures and movements, encouraging them to interact further. A hand-swinging motion directs the fire toward the ceiling to strike the witch, leading to an engaging battle where guests work together to defeat her. A dramatic projection shows the witch engulfed in flames as the room heats up, with smoke and the scent of burning intensifying the experience.
Phase 5 : The Grand Finale
Phase 5 : The Grand Finale
Phase 5 : The Grand Finale
The witch's defeat triggers a final immersive effect as fire spreads across the fabric walls, causing them to collapse in sync with a bright sunrise projection. A sudden burst of light symbolizes victory, leaving participants with a lasting impression of triumph. As the fabric falls, a gust of wind sweeps through, concluding the experience with participants standing in projected daylight, having successfully completed their journey.
The witch's defeat triggers a final immersive effect as fire spreads across the fabric walls, causing them to collapse in sync with a bright sunrise projection. A sudden burst of light symbolizes victory, leaving participants with a lasting impression of triumph. As the fabric falls, a gust of wind sweeps through, concluding the experience with participants standing in projected daylight, having successfully completed their journey.
The witch's defeat triggers a final immersive effect as fire spreads across the fabric walls, causing them to collapse in sync with a bright sunrise projection. A sudden burst of light symbolizes victory, leaving participants with a lasting impression of triumph. As the fabric falls, a gust of wind sweeps through, concluding the experience with participants standing in projected daylight, having successfully completed their journey.
Post Event - The Third Place
Post Event - The Third Place
Post Event - The Third Place
This vibrant area serves as a "third place," where all participants can gather and celebrate their triumph after escaping the challenges. Inspired by Hansel and Gretel, the drinks, desserts, baked goods, and foods create an inviting atmosphere for mingling and sharing stories. Those who engaged in the breadcrumb activities will enjoy exclusive benefits, enhancing the sense of community in this whimsical culinary adventure, fostering connections and camaraderie among everyone who has participated.
This vibrant area serves as a "third place," where all participants can gather and celebrate their triumph after escaping the challenges. Inspired by Hansel and Gretel, the drinks, desserts, baked goods, and foods create an inviting atmosphere for mingling and sharing stories. Those who engaged in the breadcrumb activities will enjoy exclusive benefits, enhancing the sense of community in this whimsical culinary adventure, fostering connections and camaraderie among everyone who has participated.
This vibrant area serves as a "third place," where all participants can gather and celebrate their triumph after escaping the challenges. Inspired by Hansel and Gretel, the drinks, desserts, baked goods, and foods create an inviting atmosphere for mingling and sharing stories. Those who engaged in the breadcrumb activities will enjoy exclusive benefits, enhancing the sense of community in this whimsical culinary adventure, fostering connections and camaraderie among everyone who has participated.
