AR App: "Breadcrumb Trail" – Interactive, real-world game where participants collect virtual breadcrumbs
Gamified System – Breadcrumb points act as tokens for free drinks and food at the post event
Pre-Event Engagement – Encourages users to explore the city and collect breadcrumbs, building anticipation before the event.
Marketing Strategy – Increases brand interaction and generates organic social media buzz.
Pop-up box trucks will follow a strategic route through high-density, popular areas across Greater NYC, designed to attract attention while reaching beyond typical audience demographics.
These mobile installations will begin appearing less than a month prior to the event's release, making weekly rounds to maximize exposure, build momentum and anticipation
The mobile will bring more visibility and awareness, social first User-Generated Content opportunities. Visitors can buy merchandise and baked goods