Creative Tech Sprint x Populous
Project Green Notes - Sustainability Effort
Indicative to the Largest Upcoming Annual Concert
is an Experiential Project leveraging existing stadiums, sponsored by the Architecture Firm Populous - Climate Pledge Arena. It integrates a sustainability-focused experience to promote Eco-Friendly practices, particularly targeting the carbon emissions associated with concerts.
GREEN NOTES
GREEN NOTES
How Exactly Can We Achieve Social Good?
1.
Reduce carbon emissions from the concert experience
2.
Creating novel shared experiences for fans during the concert
3.
Creating a tangible souvenir for fans to take back with them to remember the concert
Creating novel shared experiences for fans during the concert
Creating novel shared experiences for fans during the concert
Creating a tangible souvenir for fans to take back with them to remember the concert
Creating a tangible souvenir for fans to take back with them to remember the concert
Reduce carbon emissions from the FULL concert experience
Reduce carbon emissions from the FULL concert experience
1
3
2
2
How Exactly
Can We Achieve
Social Good?
first off…
first off…
Research + Insights
—Chapter 1
Research + Insights
—Chapter 1
moving on, what is it like?
Engaging people for a long time before and after the experience
Research + Insights
—Chapter 2
but how would this tie in together, what's the concept
or Souvenirs…
the Products
—Chapter 3
that's only one part, what about
the App
—Chapter 4
what about the core problem?
the Transit
—Chapter 5
what is the stadium going to look like?
the Stage/Venue
—Chapter 7
Expand to A Larger Audience
Scalability
—Chapter 8
that's all
Thank You
shouldn't Concert-Goers Focus on the Experience?
the Narrative
—Chapter 6
Sustainability in Concerts
Sustainability in Concerts
Currently — Concerts Produce Large Amounts of Both Physical and Carbon Based Waste
Currently — Concerts Produce Large Amounts of Both Physical and Carbon Based Waste
116,843,033
116,843,033
Pounds of Waste
Pounds of Waste
400,000
400,000
Tons of Carbon Emissions
Tons of Carbon Emissions
but...
How can we connect
the Artist + Audience
through shared beliefs and interests
but...
How can we connect
the Artist + Audience
through shared beliefs and interests
Introduce Celebrities with a Proven Interest in the Environment and Sustainability
Introduce Celebrities with a Proven Interest in the Environment and Sustainability
Björk
Björk
Billie Eilish
Billie Eilish
Imogen Heap
Imogen Heap
Pearl Jam
Pearl Jam
Woodkid
Woodkid
Sustainability and environment awareness conferences/events
To go to concerts & have a unique experience with friends
Sustainability and environment awareness conferences/events
To go to concerts & have a unique experience with friends
22 year old
Environmental Scientist
22 year old
Environmental Scientist
Wants
Wants
Lack of awareness or participation from others in environmental causes
Worried about waste produced from her participation at concerts
Lack of awareness or participation from others in environmental causes
Worried about waste produced from her participation at concerts
Frustrations
Frustrations
Environmental Advocate
Environmental Advocate
Persona 1
Persona 1
Jane
Jane
To meet their favorite artist
To go to concerts & have an unique experience with others
Singing and Playing Music
Merchandise that reflects their fandom
18 year old
Student
Wants
Lacking a sense of community for artist/understanding of musician
Frustrations
Music Lover
Persona 2
Clara
To meet their favorite artist
To go to concerts & have an unique experience with others
Singing and playing music
Merchandise that reflects their fandom
18 year old
Student
Wants
Lacking a sense of community for artist/understanding of musician
Music Lover
Persona 2
Clara
Frustrations
who will this connect?
who will this connect?
moving on, what is it like?
Event Overview
—Chapter 2
Engaging people for a long time before and after the experience
ENGAGEMENT STRATEGY
AWARENESS
Social Media Interactions and App
Creating awareness and hype for the event by posting social media collaborations between the artists.
Concert-goers can replay highlights recorded from their bracelet, and come back to the venue for more charms
AWARENESS
Releasing public bus ads and raising awareness on the sustainability goals of this concert
Synched bracelet and dynamic stage as several artists take center stage to raise awareness
Fostering community through shared experiences beginning from the ride over, throughout the concert, and beyond
PRE-CONCERT
Transit
Merch Shopping
Venue Design
Bracelet Engagement
HYPE
EXPERIENCE
EVENT
LEGACY
CONCERT
POST-CONCERT
Bracelet Longevity
Charity
ENGAGEMENT STRATEGY
AWARENESS
Social Media Interactions and App
Creating awareness and hype for the event by posting social media collaborations between the artists.
Concert-goers can replay highlights recorded from their bracelet, and come back to the venue for more charms
AWARENESS
Releasing public bus ads and raising awareness on the sustainability goals of this concert
Synched bracelet and dynamic stage as several artists take center stage to raise awareness
Fostering community through shared experiences beginning from the ride over, throughout the concert, and beyond
PRE-CONCERT
Transit
Merch Shopping
Venue Design
Bracelet Engagement
HYPE
EXPERIENCE
EVENT
LEGACY
CONCERT
POST-CONCERT
Bracelet Longevity
Charity
Goals and experiences
Feelings and thoughts
Interaction
Happy to learn about concert
Stressed about money and ticketing
Ticketing
Marketing Materials
Website about sustainability
Excited about concert
Excited about the bracelet, food, and sustainability initiative
Bracelet
Sustainable cups, utensils, refillable bottles
Waste management system
Stage design
Tech
Bracelet interactions
1:1 afterparty
Sustainability charity event meet & talk
Sustainable merchandise buying
Bracelet
Social Media
Donation to charity
Happy and having lots of fun!
In awe of the stage, concert, and tech interactions
Excited to meet the artist & buy merch
Learning about sustainability initiatives and ideas
Happy about the experience
Posting on social media
Fond memories reminders
User Journey
Awareness & Ticketing
Pre-Concert
Concert
Post-Concert
Legacy
🥳
🤔
😘
😁
😮
😆
😵💫
🤔
😃
Goals and experiences
Feelings and thoughts
Interaction
Happy to learn about concert
Stressed about money and ticketing
Ticketing
Marketing Materials
Website about sustainability
Excited about concert
Excited about the bracelet, food, and sustainability initiative
Bracelet
Sustainable cups, utensils, refillable bottles
Waste management system
Stage design
Tech
Bracelet interactions
1:1 afterparty
Sustainability charity event meet & talk
Sustainable merchandise buying
Bracelet
Social Media
Donation to charity
Happy and having lots of fun!
In awe of the stage, concert, and tech interactions
Excited to meet the artist & buy merch
Learning about sustainability initiatives and ideas
Happy about the experience
Posting on social media
Fond memories reminders
Awareness & Ticketing
Pre-Concert
Concert
Post-Concert
Legacy
User Journey
🥳
🤔
😃
🤔
😵💫
😆
😮
😁
😘
but how would this tie in together, what's the concept
the Products
—Chapter 3
or Souvenirs…
What makes it special?
What makes it special?
Customized Bracelet Beads replacing wasteful concert bands, allowing fans to collect and swap unique pieces at each artist's tour - tangability
Customized Bracelet Beads replacing wasteful concert bands, allowing fans to collect and swap unique pieces at each artist's tour - tangability
Pandora's commitment to sustainability and ethical practices as one of the world’s largest jewelry brands has proven to be at the forefront,
Pandora uses 100% recycled silver and gold in its products and has pledged to achieve carbon neutrality in its operations by 2025
This would ensures their jewelry aligns with both environmental responsibility and stylish appeal for concert-goers while also sparking innovative sectors that have yet to be thought about.
Pandora's commitment to sustainability and ethical practices as one of the world’s largest jewelry brands has proven to be at the forefront,
Pandora uses 100% recycled silver and gold in its products and has pledged to achieve carbon neutrality in its operations by 2025
This would ensures their jewelry aligns with both environmental responsibility and stylish appeal for concert-goers while also sparking innovative sectors that have yet to be thought about.
that's only one part, what about
the App
—Chapter 4
Provides an introduction to the purpose of the app
Emphasizes individual sustainability efforts with Artist
The Power Engine that drives the bracelet and enables a seamless, bracelet-led journey.
Provides an introduction to the purpose of the app
Emphasizes individual sustainability efforts with Artist
The Power Engine that drives the bracelet and enables a seamless, bracelet-led journey.
Built-App
Built-App
Concert Ticket
Individual Sustainability Score
Concert Group Sustainability Score
Key Frames
Key Frames
Concert Ticket
Individual Sustainability Score
Concert Group Sustainability Score
A One Stop Shop App
Concert Ticket
Bus Routes
Order Items Online
A One Stop Shop App
Concert Ticket
Bus Routes
Order Items Online
Ticket
(Expanded)
Ticket
(Expanded)
On the day of the event, the app then becomes a one stop shop where they have their concert ticket, an up to date bus finder, and accessible pre-order for food or drinks to consume throughout the concert - Accessible Sustainability for All
On the day of the event, the app then becomes a one stop shop where they have their concert ticket, an up to date bus finder, and accessible pre-order for food or drinks to consume throughout the concert - Accessible Sustainability for All
Charity concert for Earth
XX.XX.2025
Charity concert for Earth
XX.XX.2025
Green Notes
Green Notes
[PROMOTIONAL]
Leveraging Natural hype of celebrity collaborations with Informational Leadership & Partnerships
[PROMOTIONAL]
Leveraging Natural hype of celebrity collaborations with Informational Leadership & Partnerships
PRE-CONCERT | Awareness and Ticketing
PRE-CONCERT | Awareness and Ticketing
Social Media Interactions
Social Media Interactions
XX.XX.2025
Charity concert for Earth
XX.XX.2025
Charity concert for Earth
Green Notes
Green Notes
what about the core problem?
the Transit
—Chapter 5
We're encouraging sustainable fan travel by providing a 3-day bus pass via event bracelets, wrapped with a Green Notes graphic for pre-event promotion. Scanning the bracelet on the bus triggers a thank-you video, reducing emissions and fostering fan community.
PRE-CONCERT | Pop-Up
Transit
Majority of carbon emissions from a show are from fans traveling to the event itself.
Majority of carbon emissions from a show are from fans traveling to the event itself
PRE-CONCERT | Awareness and Ticketing
Transit
We're encouraging sustainable fan travel by providing a 3-day bus pass via event bracelets, wrapped with a Green Notes graphic for pre-event promotion. Scanning the bracelet on the bus triggers a thank-you video, reducing emissions and fostering fan community.
Creating spaces for fans to meet more fans
Super fans and their friends will be given the opportunity to journey over in a limited edition party bus.
Creating spaces for fans to meet more fans
Super fans and their friends will be given the opportunity to journey over in a limited edition party bus.
PRE-CONCERT | Pop-Up
PRE-CONCERT | Pop-Up
Limited Edition Charms
Limited Edition Charms
shouldn't Concert-Goers Focus on the Experience?
the Narrative
—Chapter 6
PRE-CONCERT | Pop-Up
PRE-CONCERT | Pop-Up
Pre-Show Merch shopping
Pre-Show Merch shopping
Education about sustainable efforts by the artist and Meet and Greets
Sustainable, Local products that can be sold/marketed
Bracelet used for transactional payments and doubled by Event Sponsors
Education about sustainable efforts by the artist and Meet and Greets
Sustainable, Local products that can be sold/marketed
Bracelet used for transactional payments and doubled by Event Sponsors
Sssshhh..!!!
Sssshhh..!!!
CONCERT | Experience
CONCERT | Experience
Charity
Charity
Donating profits to charities of the artist’s choice
Fans can also encouraged to take part in the charity’s volunteer initiatives
Donating profits to charities of the artist’s choice
Fans can also encouraged to take part in the charity’s volunteer initiatives
what is the stadium going to look like?
the Stage/Venue
—Chapter 7
Exterior/Stage Concept Photos
Exterior/Stage Concept Photos
Climate Pledge Arena
Interior Foliage/Context Photos
Interior Foliage/Context Photos
We are then
Immersed
in Nature's World
Which Sustains Us
We are then
Immersed
in Nature's World
Which Sustains Us
Yet, as we shape it with our actions, we must also bear the responsibility of protecting it.
The central stage, connected with the globe, reacts to the community's actions, becoming the center source of light
Yet, as we shape it with our actions, we must also bear the responsibility of protecting it.
The central stage, connected with the globe, reacts to the community's actions, becoming the center source of light
Visualizing Data
Visualizing Data
Climate Pledge Arena Seating
Climate Pledge Arena Seating
Reactive Orb Stage Design
Reactive Orb Stage Design
how does this
Immersed
World
Work?
The orb will increase in brightness to reflect the audience sustainable actions
Its Function are related to the collective individual data, where each sustainable action participated by Concert-Goers, will add a data value to the orb, making it increase in brightness across the show.
The app that tracks one's score, will subsequently transmit a light-beam in an order from sequential scores of participants, lowest-to-highest.
The seating arena will also recognizes and pairs one's location, casting a specific beam to the Concert-Goer's Position based on efforts made on all of their sustainable efforts before
Combined, it will slowly bring the globe to a full light before the Concert fully starts.
how does this
Immersed
World
Work?
The orb will increase in brightness to reflect the audience sustainable actions
Its Function are related to the collective individual data, where each sustainable action participated by Concert-Goers, will add a data value to the orb, making it increase in brightness across the show.
The app that tracks one's score, will subsequently transmit a light-beam in an order from sequential scores of participants, lowest-to-highest.
The seating arena will also recognizes and pairs one's location, casting a specific beam to the Concert-Goer's Position based on efforts made on all of their sustainable efforts before
Combined, it will slowly bring the globe to a full light before the Concert fully starts.
Expand to A Larger Audience
Scalability
—Chapter 8
Timeline
Year 04
Spin-Offs and Charity Efforts
Bring more attention to the charity aspect, shows are now spun off to be hosted in different countries.
Musical Artist Summit
Bringing together musical acts famous for their dedication to the environment, raising more attention and bringing new innovations to elevate the concert experience sustainably.
Year 05
Years 02-03
Expanding into fashion
Moving beyond music, this can become an annual summit bringing together the creative fields to make and assess the environmental pledges.
Increasing Show Numbers
Bringing more big name artists, and doing several shows throughout the country.
Year 01
Project Goals
Creating novel shared experiences for fans during the concert
Leveraging a smart bracelet to help fans to be more present in the moment
Creating a tangible souvenir for fans to take back with them to remember the concert
Allow fans to leave with a beautiful and meaningful souvenir
Promoting the use of shared transportation
Reduce carbon emissions from the concert experience
Timeline
Year 01
Increasing Show Numbers
Bringing more big name artists, and doing several shows throughout the country.
Expanding into fashion
Moving beyond music, this can become an annual summit bringing together the creative fields to make and assess the environmental pledges.
Years 02-03
Year 05
Musical Artist Summit
Bringing together musical acts famous for their dedication to the environment, raising more attention and bringing new innovations to elevate the concert experience sustainably.
Spin-Offs and Charity Efforts
Bring more attention to the charity aspect, shows are now spun off to be hosted in different countries.
Year 04
Project Goals
Creating novel shared experiences for fans during the concert
Leveraging a smart bracelet to help fans to be more present in the moment
Creating a tangible souvenir for fans to take back with them to remember the concert
Allow fans to leave with a beautiful and meaningful souvenir
Reduce carbon emissions from the concert experience
Promoting the use of shared transportation
that's all
Thank You