Creative Tech Sprint x Populous

Project Green Notes - Sustainability Effort

84
days
20
hours
52
minutes
24
seconds

Indicative to the Largest Upcoming Annual Concert

The Ask
Craft an immersive fan journey that begins well before the ticket purchase and extends long after the event has ended

The Ask
Craft an immersive fan journey that begins well before the ticket purchase and extends long after the event has ended

The Thought
What if we can leverage this experience to do social good?

The Thought
What if we can leverage this experience to do social good?

is an Experiential Project leveraging existing stadiums, sponsored by the Architecture Firm Populous - Climate Pledge Arena. It integrates a sustainability-focused experience to promote Eco-Friendly practices, particularly targeting the carbon emissions associated with concerts.

Climate Pledge Stadium

GREEN NOTES

Climate Pledge Stadium

GREEN NOTES

How Exactly Can We Achieve Social Good?

1.

Reduce carbon emissions from the concert experience

2.

Creating novel shared experiences for fans during the concert

3.

Creating a tangible souvenir for fans to take back with them to remember the concert

Creating novel shared experiences for fans during the concert

Creating novel shared experiences for fans during the concert

Creating a tangible souvenir for fans to take back with them to remember the concert

Creating a tangible souvenir for fans to take back with them to remember the concert

Reduce carbon emissions from the FULL concert experience

Reduce carbon emissions from the FULL concert experience

1

3

2

2

How Exactly

Can We Achieve

Social Good?

first off…

first off…

Research + Insights

—Chapter 1

Research + Insights

—Chapter 1

moving on, what is it like?

Engaging people for a long time before and after the experience

Research + Insights

—Chapter 2

but how would this tie in together, what's the concept

or Souvenirs…

the Products

—Chapter 3

that's only one part, what about

the App

—Chapter 4

what about the core problem?

the Transit

—Chapter 5

what is the stadium going to look like?

the Stage/Venue

—Chapter 7

Expand to A Larger Audience

Scalability

—Chapter 8

that's all

Thank You

shouldn't Concert-Goers Focus on the Experience?

the Narrative

—Chapter 6

Sustainability in Concerts

Sustainability in Concerts

Currently — Concerts Produce Large Amounts of Both Physical and Carbon Based Waste

Currently — Concerts Produce Large Amounts of Both Physical and Carbon Based Waste

116,843,033

116,843,033

Pounds of Waste

Pounds of Waste

400,000

400,000

Tons of Carbon Emissions

Tons of Carbon Emissions

but...

How can we connect

the Artist + Audience

through shared beliefs and interests

but...

How can we connect

the Artist + Audience

through shared beliefs and interests

Introduce Celebrities with a Proven Interest in the Environment and Sustainability

Introduce Celebrities with a Proven Interest in the Environment and Sustainability

Björk

Björk

Billie Eilish

Billie Eilish

Imogen Heap

Imogen Heap

Pearl Jam

Pearl Jam

Woodkid

Woodkid

  • Sustainability and environment awareness conferences/events

  • To go to concerts & have a unique experience with friends

  • Sustainability and environment awareness conferences/events

  • To go to concerts & have a unique experience with friends

22 year old

Environmental Scientist

22 year old

Environmental Scientist

Wants

Wants

  • Lack of awareness or participation from others in environmental causes

  • Worried about waste produced from her participation at concerts

  • Lack of awareness or participation from others in environmental causes

  • Worried about waste produced from her participation at concerts

Frustrations

Frustrations

Environmental Advocate

Environmental Advocate

Persona 1

Persona 1

Jane

Jane

  • To meet their favorite artist

  • To go to concerts & have an unique experience with others

  • Singing and Playing Music

  • Merchandise that reflects their fandom

18 year old

Student

Wants

  • Lacking a sense of community for artist/understanding of musician

Frustrations

Music Lover

Persona 2

Clara

  • To meet their favorite artist

  • To go to concerts & have an unique experience with others

  • Singing and playing music

  • Merchandise that reflects their fandom

18 year old

Student

Wants

  • Lacking a sense of community for artist/understanding of musician

Music Lover

Persona 2

Clara

Frustrations

who will this connect?


who will this connect?


moving on, what is it like?

Event Overview

—Chapter 2

Engaging people for a long time before and after the experience

ENGAGEMENT STRATEGY

AWARENESS

Social Media Interactions and App

Creating awareness and hype for the event by posting social media collaborations between the artists.

Concert-goers can replay highlights recorded from their bracelet, and come back to the venue for more charms

AWARENESS

Releasing public bus ads and raising awareness on the sustainability goals of this concert

Synched bracelet and dynamic stage as several artists take center stage to raise awareness

Fostering community through shared experiences beginning from the ride over, throughout the concert, and beyond

PRE-CONCERT

Transit

Merch Shopping

Venue Design

Bracelet Engagement

HYPE

EXPERIENCE

EVENT

LEGACY

CONCERT

POST-CONCERT

Bracelet Longevity

Charity

ENGAGEMENT STRATEGY

AWARENESS

Social Media Interactions and App

Creating awareness and hype for the event by posting social media collaborations between the artists.

Concert-goers can replay highlights recorded from their bracelet, and come back to the venue for more charms

AWARENESS

Releasing public bus ads and raising awareness on the sustainability goals of this concert

Synched bracelet and dynamic stage as several artists take center stage to raise awareness

Fostering community through shared experiences beginning from the ride over, throughout the concert, and beyond

PRE-CONCERT

Transit

Merch Shopping

Venue Design

Bracelet Engagement

HYPE

EXPERIENCE

EVENT

LEGACY

CONCERT

POST-CONCERT

Bracelet Longevity

Charity

Goals and experiences

Feelings and thoughts

Interaction

  • Happy to learn about concert

  • Stressed about money and ticketing

  • Ticketing

  • Marketing Materials

  • Website about sustainability

  • Excited about concert

  • Excited about the bracelet, food, and sustainability initiative

  • Bracelet

  • Sustainable cups, utensils, refillable bottles

  • Waste management system

  • Stage design

  • Tech

  • Bracelet interactions

  • 1:1 afterparty

  • Sustainability charity event meet & talk

  • Sustainable merchandise buying

  • Bracelet

  • Social Media

  • Donation to charity

  • Happy and having lots of fun!

  • In awe of the stage, concert, and tech interactions

  • Excited to meet the artist & buy merch

  • Learning about sustainability initiatives and ideas

  • Happy about the experience

  • Posting on social media

  • Fond memories reminders

User Journey

Awareness & Ticketing

Pre-Concert

Concert

Post-Concert

Legacy

🥳

🤔

😘

😁

😮

😆

😵‍💫

🤔

😃

Goals and experiences

Feelings and thoughts

Interaction

  • Happy to learn about concert

  • Stressed about money and ticketing

  • Ticketing

  • Marketing Materials

  • Website about sustainability

  • Excited about concert

  • Excited about the bracelet, food, and sustainability initiative

  • Bracelet

  • Sustainable cups, utensils, refillable bottles

  • Waste management system

  • Stage design

  • Tech

  • Bracelet interactions

  • 1:1 afterparty

  • Sustainability charity event meet & talk

  • Sustainable merchandise buying

  • Bracelet

  • Social Media

  • Donation to charity

  • Happy and having lots of fun!

  • In awe of the stage, concert, and tech interactions

  • Excited to meet the artist & buy merch

  • Learning about sustainability initiatives and ideas

  • Happy about the experience

  • Posting on social media

  • Fond memories reminders

Awareness & Ticketing

Pre-Concert

Concert

Post-Concert

Legacy

User Journey

🥳

🤔

😃

🤔

😵‍💫

😆

😮

😁

😘

but how would this tie in together, what's the concept

the Products

—Chapter 3

or Souvenirs…

What makes it special?

What makes it special?

Customized Bracelet Beads replacing wasteful concert bands, allowing fans to collect and swap unique pieces at each artist's tour - tangability

Customized Bracelet Beads replacing wasteful concert bands, allowing fans to collect and swap unique pieces at each artist's tour - tangability

Pandora's commitment to sustainability and ethical practices as one of the world’s largest jewelry brands has proven to be at the forefront,

Pandora uses 100% recycled silver and gold in its products and has pledged to achieve carbon neutrality in its operations by 2025

This would ensures their jewelry aligns with both environmental responsibility and stylish appeal for concert-goers while also sparking innovative sectors that have yet to be thought about.


Pandora's commitment to sustainability and ethical practices as one of the world’s largest jewelry brands has proven to be at the forefront,

Pandora uses 100% recycled silver and gold in its products and has pledged to achieve carbon neutrality in its operations by 2025

This would ensures their jewelry aligns with both environmental responsibility and stylish appeal for concert-goers while also sparking innovative sectors that have yet to be thought about.


that's only one part, what about

the App

—Chapter 4

  • Provides an introduction to the purpose of the app

  • Emphasizes individual sustainability efforts with Artist

  • The Power Engine that drives the bracelet and enables a seamless, bracelet-led journey.

  • Provides an introduction to the purpose of the app

  • Emphasizes individual sustainability efforts with Artist

  • The Power Engine that drives the bracelet and enables a seamless, bracelet-led journey.

Built-App

Built-App

Concert Ticket

Individual Sustainability Score

Concert Group Sustainability Score

Key Frames

Key Frames

Concert Ticket

Individual Sustainability Score

Concert Group Sustainability Score

A One Stop Shop App

  1. Concert Ticket

  2. Bus Routes

  3. Order Items Online

A One Stop Shop App

  1. Concert Ticket

  2. Bus Routes

  3. Order Items Online

Ticket

(Expanded)

Ticket

(Expanded)

On the day of the event, the app then becomes a one stop shop where they have their concert ticket, an up to date bus finder, and accessible pre-order for food or drinks to consume throughout the concert - Accessible Sustainability for All

On the day of the event, the app then becomes a one stop shop where they have their concert ticket, an up to date bus finder, and accessible pre-order for food or drinks to consume throughout the concert - Accessible Sustainability for All

Charity concert for Earth

XX.XX.2025

Charity concert for Earth

XX.XX.2025

Green Notes

Green Notes

[PROMOTIONAL]
Leveraging Natural hype of celebrity collaborations with Informational Leadership & Partnerships

[PROMOTIONAL]
Leveraging Natural hype of celebrity collaborations with Informational Leadership & Partnerships

PRE-CONCERT | Awareness and Ticketing

PRE-CONCERT | Awareness and Ticketing

Social Media Interactions

Social Media Interactions

XX.XX.2025

Charity concert for Earth

XX.XX.2025

Charity concert for Earth

Green Notes

Green Notes

what about the core problem?

the Transit

—Chapter 5

We're encouraging sustainable fan travel by providing a 3-day bus pass via event bracelets, wrapped with a Green Notes graphic for pre-event promotion. Scanning the bracelet on the bus triggers a thank-you video, reducing emissions and fostering fan community.

PRE-CONCERT | Pop-Up

Transit

Majority of carbon emissions from a show are from fans traveling to the event itself.

Majority of carbon emissions from a show are from fans traveling to the event itself

PRE-CONCERT | Awareness and Ticketing

Transit


We're encouraging sustainable fan travel by providing a 3-day bus pass via event bracelets, wrapped with a Green Notes graphic for pre-event promotion. Scanning the bracelet on the bus triggers a thank-you video, reducing emissions and fostering fan community.

  • Creating spaces for fans to meet more fans

  • Super fans and their friends will be given the opportunity to journey over in a limited edition party bus.

  • Creating spaces for fans to meet more fans

  • Super fans and their friends will be given the opportunity to journey over in a limited edition party bus.

PRE-CONCERT | Pop-Up

PRE-CONCERT | Pop-Up

Limited Edition Charms

Limited Edition Charms

shouldn't Concert-Goers Focus on the Experience?

the Narrative

—Chapter 6

PRE-CONCERT | Pop-Up

PRE-CONCERT | Pop-Up

Pre-Show Merch shopping

Pre-Show Merch shopping

  • Education about sustainable efforts by the artist and Meet and Greets

  • Sustainable, Local products that can be sold/marketed

  • Bracelet used for transactional payments and doubled by Event Sponsors

  • Education about sustainable efforts by the artist and Meet and Greets

  • Sustainable, Local products that can be sold/marketed

  • Bracelet used for transactional payments and doubled by Event Sponsors

Sssshhh..!!!

Sssshhh..!!!

CONCERT | Experience

CONCERT | Experience

Charity

Charity

  • Donating profits to charities of the artist’s choice

  • Fans can also encouraged to take part in the charity’s volunteer initiatives

  • Donating profits to charities of the artist’s choice

  • Fans can also encouraged to take part in the charity’s volunteer initiatives

what is the stadium going to look like?

the Stage/Venue

—Chapter 7

Exterior/Stage Concept Photos

Exterior/Stage Concept Photos

  • Climate Pledge Arena

Interior Foliage/Context Photos

Interior Foliage/Context Photos

We are then

Immersed

in Nature's World

Which Sustains Us

We are then

Immersed

in Nature's World

Which Sustains Us

Yet, as we shape it with our actions, we must also bear the responsibility of protecting it.


The central stage, connected with the globe, reacts to the community's actions, becoming the center source of light

Yet, as we shape it with our actions, we must also bear the responsibility of protecting it.


The central stage, connected with the globe, reacts to the community's actions, becoming the center source of light

Visualizing Data

Visualizing Data

Climate Pledge Arena Seating

Climate Pledge Arena Seating

Reactive Orb Stage Design

Reactive Orb Stage Design

how does this

Immersed

World

Work?

The orb will increase in brightness to reflect the audience sustainable actions


Its Function are related to the collective individual data, where each sustainable action participated by Concert-Goers, will add a data value to the orb, making it increase in brightness across the show.


The app that tracks one's score, will subsequently transmit a light-beam in an order from sequential scores of participants, lowest-to-highest.


The seating arena will also recognizes and pairs one's location, casting a specific beam to the Concert-Goer's Position based on efforts made on all of their sustainable efforts before


Combined, it will slowly bring the globe to a full light before the Concert fully starts.


how does this

Immersed

World

Work?

The orb will increase in brightness to reflect the audience sustainable actions


Its Function are related to the collective individual data, where each sustainable action participated by Concert-Goers, will add a data value to the orb, making it increase in brightness across the show.


The app that tracks one's score, will subsequently transmit a light-beam in an order from sequential scores of participants, lowest-to-highest.


The seating arena will also recognizes and pairs one's location, casting a specific beam to the Concert-Goer's Position based on efforts made on all of their sustainable efforts before


Combined, it will slowly bring the globe to a full light before the Concert fully starts.


Expand to A Larger Audience

Scalability

—Chapter 8

Timeline

Year 04

Spin-Offs and Charity Efforts

Bring more attention to the charity aspect, shows are now spun off to be hosted in different countries.

Musical Artist Summit

Bringing together musical acts famous for their dedication to the environment, raising more attention and bringing new innovations to elevate the concert experience sustainably.

Year 05

Years 02-03

Expanding into fashion

Moving beyond music, this can become an annual summit bringing together the creative fields to make and assess the environmental pledges.

Increasing Show Numbers

Bringing more big name artists, and doing several shows throughout the country.

Year 01

Project Goals

Creating novel shared experiences for fans during the concert

Leveraging a smart bracelet to help fans to be more present in the moment

Creating a tangible souvenir for fans to take back with them to remember the concert

Allow fans to leave with a beautiful and meaningful souvenir

Promoting the use of shared transportation

Reduce carbon emissions from the concert experience

Timeline

Year 01

Increasing Show Numbers

Bringing more big name artists, and doing several shows throughout the country.

Expanding into fashion

Moving beyond music, this can become an annual summit bringing together the creative fields to make and assess the environmental pledges.

Years 02-03

Year 05

Musical Artist Summit

Bringing together musical acts famous for their dedication to the environment, raising more attention and bringing new innovations to elevate the concert experience sustainably.

Spin-Offs and Charity Efforts

Bring more attention to the charity aspect, shows are now spun off to be hosted in different countries.

Year 04

Project Goals

Creating novel shared experiences for fans during the concert

Leveraging a smart bracelet to help fans to be more present in the moment

Creating a tangible souvenir for fans to take back with them to remember the concert

Allow fans to leave with a beautiful and meaningful souvenir

Reduce carbon emissions from the concert experience

Promoting the use of shared transportation

that's all

Thank You

Green Notes

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