[DISCLAIMER]
[DISCLAIMER]
[DISCLAIMER]
This project includes proprietary innovation work and only shows a small part of the full process. The materials are protected by copyright, trade secret, and anti-circumvention laws.
Please contact me for any questions. No sharing or reuse of these materials is allowed without written permission from me, Andrew Chan, and GE Appliances.
This project includes proprietary innovation work and only shows a small part of the full process. The materials are protected by copyright, trade secret, and anti-circumvention laws.
Please contact me for any questions. No sharing or reuse of these materials is allowed without written permission from me, Andrew Chan, and GE Appliances.
This project includes proprietary innovation work and only shows a small part of the full process. The materials are protected by copyright, trade secret, and anti-circumvention laws.
Please contact me for any questions. No sharing or reuse of these materials is allowed without written permission from me, Andrew Chan, and GE Appliances.
what is...
what is...
what is...
LUX
/LIGHTING - USER - EXPERIENCE/
LUX
/LIGHTING - USER - EXPERIENCE/
LUX
/LIGHTING - USER - EXPERIENCE/
LUX sits within the new 2030 Profile Visual Brand Language, created for Profile - GE Appliances’ tech-atelier sub-brand.
LUX sits within the new 2030 Profile Visual Brand Language, created for Profile - GE Appliances’ tech-atelier sub-brand.
LUX sits within the new 2030 Profile Visual Brand Language, created for Profile - GE Appliances’ tech-atelier sub-brand.
It transforms LEDs into a purposeful visual language that guides users and reduces cognitive load when traditional cues don’t work.
It transforms LEDs into a purposeful visual language that guides users and reduces cognitive load when traditional cues don’t work.
It transforms LEDs into a purposeful visual language that guides users and reduces cognitive load when traditional cues don’t work.
Prototyping → Testing → Investment → Development → Production (490 Million Dollar Scale Valuation)
Prototyping → Testing → Investment → Development → Production (490 Million Dollar Scale Valuation)
Prototyping → Testing → Investment → Development → Production (490 Million Dollar Scale Valuation)
A growing trend in UI design is the use of dynamic lighting as an interactive element, enhancing both usability and emotional connection.
Rather than being purely decorative, lighting now serves as a functional layer of the interface, providing real-time feedback, status indicators, and guiding interactions.
A growing trend in UI design is the use of dynamic lighting as an interactive element, enhancing both usability and emotional connection.
Rather than being purely decorative, lighting now serves as a functional layer of the interface, providing real-time feedback, status indicators, and guiding interactions.
A growing trend in UI design is the use of dynamic lighting as an interactive element, enhancing both usability and emotional connection.
Rather than being purely decorative, lighting now serves as a functional layer of the interface, providing real-time feedback, status indicators, and guiding interactions.
LIGHTNINGENGAGEMENT
LIGHTNINGENGAGEMENT
LIGHTNINGENGAGEMENT
GE APPLIANCES - UI TRENDS 2025-2028
GE APPLIANCES - UI TRENDS 2025-2028
GE APPLIANCES - UI TRENDS 2025-2028
Light is more than illumination -
it’s a conversation.
Light is more than illumination -
it’s a conversation.
Light is more than illumination -
it’s a conversation.
conversation.
conversation.
conversation.
Light responds, adapts, and connects, creating a seamless dialogue between user and appliance.
Through subtle cues and dynamic changes, it enhances usability, strengthens emotional connection, and becomes a signature element of our design language.
Light responds, adapts, and connects, creating a seamless dialogue between user and appliance.
Through subtle cues and dynamic changes, it enhances usability, strengthens emotional connection, and becomes a signature element of our design language.
Light responds, adapts, and connects, creating a seamless dialogue between user and appliance.
Through subtle cues and dynamic changes, it enhances usability, strengthens emotional connection, and becomes a signature element of our design language.
Yet, this is All Part of a Bigger Story...
Yet, this is All Part of a Bigger Story...
Yet, this is All Part of a Bigger Story...
so let me give you some background
so let me give you some background
so let me give you some background
THE ANALOG RENAISSANCE
THE ANALOG RENAISSANCE
THE ANALOG RENAISSANCE
Simply, when we think of our evolution of tech over the years...
Simply, when we think of our evolution of tech over the years...
Simply, when we think of our evolution of tech over the years...
tech has often conflicted with our personal interests...
tech has often conflicted with our personal interests...
tech has often conflicted with our personal interests...
FUNCTION
FUNCTION
FUNCTION
EMOTION
EMOTION
EMOTION
PRETENTIOUS
PRETENTIOUS
PRETENTIOUS
Logic over all
Tricks and Fuss
Logic over all
Tricks and Fuss
Logic over all
Tricks and Fuss
Behold this colossal screen,
packed with features —
a testament to my genius.
Behold this colossal screen,
packed with features —
a testament to my genius.
Behold this colossal screen,
packed with features —
a testament to my genius.
vs
vs
vs
vs
vs
vs
FUNCTION
FUNCTION
FUNCTION
SINCERE
SINCERE
SINCERE
SINCERE
SINCERE
SINCERE
EMOTION
EMOTION
EMOTION
Resonate with Users
Product Sinceration
Resonate with Users
Product Sinceration
Resonate with Users
Product Sinceration
“Yes, I embrace technology—
simple and intuitive
technology for you...
“Yes, I embrace technology—
simple and intuitive
technology for you...
“Yes, I embrace technology—
simple and intuitive
technology for you...
and it's time for an in-between
and it's time for an in-between
and it's time for an in-between
...dynamic communication...
...dynamic communication...
...dynamic communication...
Fit / Feel / Finish
Friendly, Sincere technology
Able to control
Fit / Feel / Finish
Friendly, Sincere technology
Able to control
Fit / Feel / Finish
Friendly, Sincere technology
Able to control
EMOTIONAL
INPUT
EMOTIONAL
INPUT
EMOTIONAL
INPUT
EMOTIONAL
INPUT
EMOTIONAL
INPUT
EMOTIONAL
INPUT
Efficient / Useful / Appealing
“Tech friendly” info
Helper, Guidance
Efficient / Useful / Appealing
“Tech friendly” info
Helper, Guidance
Efficient / Useful / Appealing
“Tech friendly” info
Helper, Guidance
INSIGHTFUL
OUTPUT
INSIGHTFUL
OUTPUT
INSIGHTFUL
OUTPUT
INSIGHTFUL
OUTPUT
INSIGHTFUL
OUTPUT
INSIGHTFUL
OUTPUT
now introducing GE Appliance's Next Decade Vision
now introducing GE Appliance's Next Decade Vision
now introducing GE Appliance's Next Decade Vision
LIGHT EXPERIENCE
LIGHT EXPERIENCE
LIGHT EXPERIENCE
the first MVP that got the conversation started...
the first MVP that got the conversation started...
the first MVP that got the conversation started...
The Range
The Range
The Range
Serving as the first appliance in the Innovation line to adopt this redesigned lighting and interaction framework.
Serving as the first appliance in the Innovation line to adopt this redesigned lighting and interaction framework.
Serving as the first appliance in the Innovation line to adopt this redesigned lighting and interaction framework.
The framework debuts a foundational suite of Lum-icons™, a patented visual-lighting language that translates key appliance messages into distinct illuminated behaviors.
The framework debuts a foundational suite of Lum-icons™, a patented visual-lighting language that translates key appliance messages into distinct illuminated behaviors.
The framework debuts a foundational suite of Lum-icons™, a patented visual-lighting language that translates key appliance messages into distinct illuminated behaviors.
OVEN & SYSTEM
OVEN & SYSTEM
OVEN & SYSTEM
Communicates oven status—and even cavity illumination—while also supporting system feedback through timers, notifications, and service cues.
Communicates oven status—and even cavity illumination—while also supporting system feedback through timers, notifications, and service cues.
Communicates oven status—and even cavity illumination—while also supporting system feedback through timers, notifications, and service cues.
HANDLE or GAP
LIGHTNING
HANDLE or GAP
LIGHTNING
HANDLE or GAP
LIGHTNING
Used for burner indicators and features such as precision cooking, hot-surface status, and pan detection.
Used for burner indicators and features such as precision cooking, hot-surface status, and pan detection.
Used for burner indicators and features such as precision cooking, hot-surface status, and pan detection.
KNOB
LIGHTNING
KNOB
LIGHTNING
KNOB
LIGHTNING
COOKTOP
COOKTOP
COOKTOP
A range unites a cooktop and an oven into a single experience—
A range unites a cooktop and an oven into a single experience—
A range unites a cooktop and an oven into a single experience—
Its lighting should give each section its own visual expression while creating a cohesive dialogue between the two.
A clear lightning conversation between the appliance and the user...
Its lighting should give each section its own visual expression while creating a cohesive dialogue between the two.
A clear lightning conversation between the appliance and the user...
Its lighting should give each section its own visual expression while creating a cohesive dialogue between the two.
A clear lightning conversation between the appliance and the user...
A
A
A
B
B
B
C
C
C
and the possible Lumicons beyond
and the possible Lumicons beyond
[click on them to learn more!]
[click on them to learn more!]
AMBIENT
ACTIVE AND READY
STATUS
NOTIFICATIONS
AMBIENT
ACTIVE AND READY
STATUS
NOTIFICATIONS
and it doesn’t just stop there...
and it doesn’t just stop there...
and it doesn’t just stop there...
Light Behavior in Active vs. Passive Appliances
Light Behavior in Active vs. Passive Appliances
The way light behaves depends on how the user interacts with the appliance
The way light behaves depends on how the user interacts with the appliance
“Active appliances express light as interaction
passive ones express it as presence.”
“Active appliances express light as interaction
passive ones express it as presence.”
ACTIVE
ACTIVE
Light reacts to user actions.
Light reacts to user actions.
Appliances that require the user to activate or operate them directly for light behavior (Lumicons) to appear.
Appliances that require the user to activate or operate them directly for light behavior (Lumicons) to appear.
ACTIVE
ACTIVE
washer
washer
oven
oven
range
range
PASSIVE
PASSIVE
PASSIVE
PASSIVE
Light acts independently in the background
Light acts independently in the background
Appliances that run continuously or autonomously, often without the user needing to activate them.
Appliances that run continuously or autonomously, often without the user needing to activate them.
fridge
fridge
hood
hood
A/C
A/C
passive ones express it as presence
passive ones express it as presence
passive ones express it as presence
but one of the biggest "passive" challenges...
but one of the biggest "passive" challenges...
but one of the biggest "passive" challenges...
so yeahh... there's a bit much variation
so yeahh... there's a bit much variation
so yeahh... there's a bit much variation
however, opportunity space centralized the vision
however, opportunity space centralized the vision
however, opportunity space centralized the vision
the Reused Same Interior
the Reused Same Interior
the Reused Same Interior
From Lightwalls, to modular installed Opal Ice Station and Water Fillers, there is vast amount of points of extension that goes beyond a facade on the outside
From Lightwalls, to modular installed Opal Ice Station and Water Fillers, there is vast amount of points of extension that goes beyond a facade on the outside
From Lightwalls, to modular installed Opal Ice Station and Water Fillers, there is vast amount of points of extension that goes beyond a facade on the outside
thus another story for our passive appliances begins...
thus another story for our passive appliances begins...
thus another story for our passive appliances begins...
“Hey SmartHQ, where’s my Broccoli?”
“Hey SmartHQ, where’s my Broccoli?”
“Hey SmartHQ, where’s my Broccoli?”
“What should I grab next for Pasta?”
“What should I grab next for Pasta?”
“What should I grab next for Pasta?”
“Spice it up, what’s going to go bad?”
“Spice it up, what’s going to go bad?”
“Spice it up, what’s going to go bad?”
Leveraging SmartHQ and Recipe Focus Cooking, pinpointing materials for a meal in seconds by using the Camera and Lightwall
Leveraging SmartHQ and Recipe Focus Cooking, pinpointing materials for a meal in seconds by using the Camera and Lightwall
Leveraging SmartHQ and Recipe Focus Cooking, pinpointing materials for a meal in seconds by using the Camera and Lightwall
SmartHQ
SmartHQ
SmartHQ
This is the next age of appliances, and it's promising...
This is the next age of appliances, and it's promising...
This is the next age of appliances, and it's promising...
85%
85%
85%
Approval from Investors
Approval from Investors
Approval from Investors
Lighting is well received with an overall 85% anticipation rate, it ranks highest of all reviewed category for the next decade's design
From Albert Lee + NECO Review Show, Trade Show for Appliance Stores (e.g. Home Depot, Lowe’s, Best Buy)
Lighting is well received with an overall 85% anticipation rate, it ranks highest of all reviewed category for the next decade's design
From Albert Lee + NECO Review Show, Trade Show for Appliance Stores (e.g. Home Depot, Lowe’s, Best Buy)
Lighting is well received with an overall 85% anticipation rate, it ranks highest of all reviewed category for the next decade's design
From Albert Lee + NECO Review Show, Trade Show for Appliance Stores (e.g. Home Depot, Lowe’s, Best Buy)
LIGHT EXPERIENCE
LIGHT EXPERIENCE
LUX
Project