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"A Kentucky Experience" - 5/19/2025 to Present

Serving as a…

Product Designer

Experiential Technologist

Design-Engineer

Animation Artist

For More, Contact Me!

linkedin.com/andrewchan28

achan2@andrew.cmu.edu

347-489-5328

Start the Story

My Hat Collection goes big…

And the Respective Teams that cross-functionally + centrically work around each other

New Product Innovation

Experiential Showcase

Production OTA

IDO Office

Marketing + Brand Relation

Digital Technology

Monogram

Cafe

Profile

Haier

Hotpoint

SmartHQ

Bodewell

But retained GE Appliances House of Brand and Collection

This Brought in Sister Companies and Branches related to GE Appliances

GE Appliances

Fisher & Paykel

Haier Subset of Companies

GE Appliances

GE Aerospace

GE Vernova

GE Healthcare

But in 2016, Haier acquired GE Appliances as part of a larger acquisition

GE Appliances has always been under the vision of General Electric

Before we Start, let’s Understand the Company’s History

Keep Scrolling Down

5/15/25

The Start

Joining the Team and getting into the Flow. Had just moved from CMU before and was adjusting to the “HEAT” + Southern Hospitality

6/10/25

The Pivot

Recruited onto a New Product Innovation Team and was able to leverage my Hardware Engineering Background to drive better UX for the Profile Brand

7/3/25

Getting Real

Pioneered and Engineered an Internal Usability Simulation tool using Agent-to-Agent Frameworks, expanding from digital screens to Hardware Interactions.

Onboarded to an Experiential Showcase for Parent Company Haier on their annual 920 Showcase in Qingdao, China

8/12/25

Business meets Business

Worked on a Feedback Collection System that needed immediate roll-out as part of a larger push for understanding consumer’s need - shift to consumer-first from the original money-margin mindset.

Whilst also pushing for a next-year initiative of making sure the education of GE Products, an untapped, but important sector that was missed and not considered. 490 Million Dollar Evaluation

8/25/25

User Testing Week

SmartHQ Glow, LUX and Project Nexus will all undergo through their first Usability Testing and Evaluation

To Be Continued…

SmartHQ Glow

A flagship redesign initiative at GE Appliances, evolving from an intern-led concept into a $180M enterprise-backed product. Targeting MVP release in Fall 2026 and full launch in 2027, the platform reimagines legacy systems into a mobile-first, scalable experience. Prioritizing usability, equity, and design system consistency, Project Glow aligns with GEA’s future-focused vision while driving both organizational transformation and long-term market growth.

EcoBalance: Project NetZero

Partnered with SAVANT and ABB to design a consumer-facing energy monitoring and control platform. Focused on UX and MVP readiness within a staggered Design/Dev-Ops timeline, supporting GEA’s clean energy shift. Evaluated market potential: $80M.

Demand Response

Prototype workflow by beta-testing demand response functionality, tracking approval rates, and verifying alignment with AHRI 1380 standards, local energy regulations, and utility program requirements.

LUX (Lighting User Experience)

Developed Profile’s next-generation ambient lighting system within the New Product Innovation team. Combining custom PCBs and high-voltage LED systems with motion sensing, in-knob feedback, and display animations. Core to the Story, designed Lumicons - light icons signaling presence, connection, and energy - to restore tactile richness and reduce over-digitized interactions. Positioned in Profile’s 2029 Innovation Plan, the initiative integrates precision hardware with human-centered design and carries an evaluated market potential of $785M.

OTA Profile Animation

Modernized Profile’s flagship brand identity with a new OTA root animation for flash updates. Delivered production-ready Lottie assets through legibility testing and motion design engineering, ensuring seamless Flutter integration, developer handoff, and reliable performance. Evaluated market potential: $500K.

Voice AI

Developed a reactive visual layer for GE Appliances’ SBC and HMI systems, creating a Siri-like voice assistant integrated with Flutter. Delivered an amplitude-based logic animations, enhanced accessibility, and shipped as an MVP production feature, aligning with SmartHQ’s Voice AI strategy. Market potential: $10M.

AI Usability Simulation Tool

Designed and engineered an AI-driven usability bot for GE Appliances to streamline wireframe flow testing and customer insights. Built an SSO-secured pipeline linking Gemini and Figma APIs via MCP, enabling contextual, iterative analysis. Now live on GE’s internal server, the tool handles ~4.7k calls per hour, accelerating design validation and decision-making. Evaluated market potential: $100K.

Memo App

Adapted Google Design System over GEA’s ROUX Design System to deliver a lightweight SBC app. Balanced OTA limits and hardware constraints, producing MVP learnings now guiding future UX research.

920 Experiential Showcase

Created a large-scale exhibition framework with a 10-foot augmented display and 20-foot projection to spotlight GE Appliances’ innovations. Produced in under a week using Veo 3 and After Effects, the project cut $200K in costs. Later repurposed for KBIS, it positioned GE competitively against Samsung and LG, with an evaluated market potential of $5M and lasting legacy impact.

Cafe Studio Logo Redesign

Redesigned Café’s exhibition logo in a three-week sprint, balancing brand guidelines with fresh presentation. Conducted testing, resolved conflicts, and delivered a cohesive identity. Market potential: $235K.

Nexus - Information Hub

Initiated as a high-priority sprint in GE Appliances’ laundry division, Nexus addressed a 42% product return rate largely driven by consumer misuse and insufficient education. Data analysis revealed that competitors provided clearer post-purchase guidance, leaving GE customers unprepared to operate advanced features correctly. Nexus embedded education directly into the HMI and product experience, bridging UX, business strategy, and compliance. Running in parallel with the SmartHQ Glow redesign, it aligned rollout timelines for broader impact. Validated in live production testing, Nexus carries an evaluated market potential of $510M and scalability across GE Appliances’ full product portfolio.

CTA Feedback

Integrated a single survey host across all SmartHQ appliances, delivering conversational, low-barrier prompts via OTA. Achieved 3% response rate (~700 insights), driving product improvement and $20M market potential.